Toronto, ON, Canada. The Canadian College of Massage & Hydrotherapy has partnered with the Pamper Me Network to launch a reward program for registered massage therapists.
In the province of Ontario, the typical registered massage therapy program is two to three years in length.
Some students, if qualified, may fund their education with the Ontario Student Assistance Program (OSAP) to receive training in anatomy, hydrotherapy, physiology, pathology, histology, massage treatment, massage theory terminology, kinesiology, remedial exercises, ethics and professionalism, business management, communication skills, public health, nutrition, clinical practice, and self-care for practitioners.
This formula for training yourself for a fulfilling career is the typical strategy most Canadians have used to get ahead. However, unlike students who secure training to work as marketing managers or as a related business administrator, an increasing number of massage therapists work as independent contractors.
This means massage therapists who work as independent contractors don't have the luxury of simply signing an employment contract, completing their assigned responsibilities and collecting a check. On the contrary, massage therapists are, in fact, small business owners who are responsible for all aspects of their business from sales, marketing, design, information technology and related business departments.
Few private colleges offer formal training in business and marketing appropriate for registered massage therapists. This means most registered massage therapists lack the training to build a successful business, and are left to trial and error to acquire the necessary skills and business contacts to excel.
"This is where we come in," says Susy Goldstein, director of admissions for the Canadian College of Massage & Hydrotherapy. "Recognizing the fact that most registered massage therapists require assistance to draft news releases, populate local business directories, enhance their online reputation, generate patient enquiries or even to design a website, a logo, or business cards, we have teamed up with the Pamper Me Network".
Goldstein adds, "The relationship is simple really. We train massage therapists to provide the very best service. The Pamper Me Network provides graduates with the tools they need to excel in business and rewards consumers to keep supporting our graduates."
The service is ideal for the Canadian College of Massage & Hydrotherapy, as it helps students make the transition and become successful small-business owners.
"Whether it's drafting news releases, organizing events for alumni or building dynamic websites that convert sales, we are committed to supporting the needs of massage therapists", says Matrix Thompson, vice president of the Pamper Me Network.
Together, the Canadian College of Massage & Hydrotherapy appears to be filling a need that has gone unsatisfied for years. The MassageTherapistsRewards.com website opens for business on Jan. 1, 2014. Registered massage therapists can preregister at www.massagetherapistsrewards.com.
About the Canadian College of Massage & Hydrotherapy
At the Canadian College of Massage & Hydrotherapy, we strive to provide the highest quality of education available in the world today in the field of registered massage therapy. We are committed to providing our exemplary educational experience in a warm and caring professional learning community. For more information, visit www.collegeofmassage.com.
MassageTherapistsRewards.com (RMT Rewards.ca) is a loyalty management program for registered massage therapists. As North America's most innovative business-to-business loyalty program for registered massage therapists, MassageTherapistsRewards.com is 100-percent committed to helping registered massage therapists realize value from their education.
About Urban Rejuve
Urban Rejuve is an Internet and mobile media company dedicated exclusively to promoting experts as well as health and wellness professionals. We are the only media company of its kind to showcase health and wellness professionals and assign a dedicated online publicist/success ambassador to market them across thousands of reputable major media, social media and mobile properties. For more information, visit www.urbanrejuve.com.
About The Pamper Me Network
The Pamper Me Network is a content distribution, reward management and sales lead generation company. We help our clients leverage the Internet and mobile phone networks to promote their business, reward individuals to share content and provide guaranteed sales leads. For more information, visit www.pampermenetwork.com.