Instead of sending an offer to a large, generalized group of people, it is much more effective to tailor your services to a selected market segment and then promote your offer to that segment. Once you identify your target market, you can design your marketing campaign to achieve the best results at the best cost.
Not sure how to identify a target market for massage clients? We have compiled a list of typical markets you might target:
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High-stress executives
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Pregnant women
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Athletes (in general or a specific niche such as triathletes, cyclists, gymnasts, golfers, dancers)
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Weekend warriors
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Infants Children
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People in self-improvement programs
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Pre- and post-operative recovery
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People with disabilities
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Attorneys
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Accountants
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Seniors
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The entertainment industry
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Natural disaster survivors and workers
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People in addiction recovery programs
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Patients of other primary care providers
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Small business owners
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Students
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Animals
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Abuse survivors
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Computer operators
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Military personnel
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People committed to wellness
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People with chronic pain
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People with specific healthcare conditions (e.g., TMJ)
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Healthcare providers
>>• For 12 steps to create your Target Market Analysis, click here.
>>• Download our Target Market Profile form to create a demographic sketch of your client. The information you gather can help you make the right decisions about your advertising, marketing, and promotions.