- Use a pleasing color scheme
- Incorporate clear and easy-to-use navigation
- Create high information value
- Employ quick-loading graphics
- Make sure your contact information is easy to find
- Balance content and white space
- Use simple graphics
- Choose headings that catch the interest of your reader
- Create a section for electronic news releases and media materials
- Include a page that highlights new developments and research findings in your field
- Include links to Web sites of holistic wellness professionals and organizations
- Post success stories and testimonials (be sure and obtain clients' permission)
- Offer discount incentives for online purchase of products and gift certificates
- Promote online appointment scheduling by offering package deals
- Provide a way for visitors to give you feedback (e.g., a "Contact Me" form, direct e-mail link, or a survey)
- Purchase a digital camera so you can take pictures at events and upload them to your site
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