As with the business card, keep your ad design simple. Be selective in choosing the information to include in your display ad. Give it an attention-grabbing header, use no more than two or three fonts, and ensure that the graphics do not distract from the message. List the features and benefits of your service (techniques and beneficial effects), provide an incentive (such as an introductory offer), and always include a call to action (in this example, "Call for Appointment").
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