The Lifetime Value of a Client
Client Lifetime Value Calculator
Marketing for Success
www.marketingforsuccess.com/marketing-calculator2.html
The Power of Public Opinion
The Simple Life by Gwen Moran
Article about how a small business enhanced their convenience quotient.
findarticles.com/p/articles/mi_m0DTI/is_1_34/ai_n15980683
The Write Market
Creating Perceived Value by Ken Mathie
www.thewritemarket.com/articles/index.php?art=creating-perceived-value&title=Creating%20Perceived%20Value
Trends
Massage Marketing Rebellion
The Future of Massage
coachcalkins.typepad.com/massage_marketing_rebelli/2007/04/the_future_of_m.html#more
Andrea Kay
Create Your Future, about projecting trends in the massage field.
www.andreakay.com/workplacetrends/art_6018.htm
The Practice of Massage in the Millennium by Cherie Sohnen-Moe
Sohnen-Moe Associates, Inc
www.sohnen-moe.com/articles/practice.php
Trendwatching
Articles and monthly reports on their findings in free, opinionated Trend Briefings, covering trends like INFOLUST, TWINSUMERS, and CUSTOMER-MADE.
www.trendwatching.com
Ubercool
A home-page blog is analyzed and written by Michael Tchong. Ubercool is a next-generation marketing services company that publishes and produces trendsetting media and entertainment properties, designed to help its target-audience constituencies leverage key market trends.
www.ubercool.com
Getting Your First Clients
Think Avenue
Landing Your First Client
thinkavenue.com/articles/marketing/article05.htm
Logo Items
4imprint
Custom promotional logo merchandise.
www.4imprint.com
Cafe Press
Alternative health imprinted T-shirts and gifts
www.cafepress.com
Inside Out Bodywear
A complete selection of anatomical clothing which creatively depicts human anatomy for medical professionals, doctors, nurses, fitness instructors, massage and yoga teachers, radiologists, physical therapists, bicyclists, dancers, swimmers, and health science instructors.
www.insideoutbodywear.com
Full Circle Bodyworks
Creative, yet practical products for massage therapists, bodyworkers, yoga practitioners and anyone with a positive attitude.
www.fullcirclebodyworks.com
Uberprints
Custom t-shirts and other apparel
www.uberprints.com
General Promotional Ideas
Marketing Magic: Tricks to Marketing a Massage Practice. by Cherie Sohnen-Moe
Sohnen-Moe Associates, Inc
www.sohnen-moe.com/articles/magic.php
AllBusiness
An overview of the many possible promotional ideas that can be easy to execute and low cost.
www.allbusiness.com/marketing-advertising/marketing-promotions/1970-1.html
Practice Promotion Tips for Massage Therapists
Massage on the Web
www.massageontheWeb.com/adv_success.htm
Get Serious About Client Referrals
How to make it easy for clients to build business by passing on your name.
www.naturaltouchmarketing.com/NTM-Article-Archives/2007/10-Get-Serious-about-Client-Referrals.php
Marketing Plan Outline
Mplans
Web site for Marketing Plan Pro software. Includes free samples of marketing plans.
www.mplans.com/spm/
Outline for a marketing plan
From the U.S. Small Business Association
www.sba.gov/gopher/Business-Development/Business-Initiatives-Education-Training/Marketing-Plan/mkt5.txt
Developing a Marketing Plan Outline and Writing the Plan by Bobette Kyle
Web site Marketing Plan
www.Websitemarketingplan.com/marketing_management/5Steps.htm
Internet Marketing
Articles by Web Marketing Experts
Wilson Internet Services
www.wilsonWeb.com
Establishing Business Credibility
Small Business Networking and Marketing
www.marketingsmallbusiness.net/establishing-business-credibility-2/
Web-Site Design
Web Sites that Really Work: Some wonderful sites are out there and the massage therapists and somatic practitioners who created them share their experiences, by Cherie Sohnen-Moe
Sohnen-Moe Associates, Inc.
www.sohnen-moe.com/articles/sitesthatwork.php
Web Site Welcome Mats: Some strategies to enhance your site's appeal, and attract more visitors to it, by Cherie Sohnen-Moe
Sohnen-Moe Associates, Inc.
www.sohnen-moe.com/articles/websitewelcome.php
Web Site Design and Marketing Tips
The Bodyworker
www.thebodyworker.com/websitetips.htm
Work Less Play More
Free e-book specifically geared toward massage therapist to learn how to create a Web site that works
www.workless-playmore.com/free-ebook-websites.html
Online Listing Services
Holistic Healers Network
Guide to locating massage therapist, schools, spas and more.
www.holistichealersnetwork.com/
Massage Soup
Online source for massage professionals.
http://www.massagesoup.com
Online Referral Service
Associated Bodywork & Massage Professionals (ABMP)
www.massagetherapy.com/find/index.php
Massage Therapist Locator Service
American Massage Therapy Association (AMTA)
www.amtamassage.org/findamassage/locator.aspx
Massage Net
A directory of massage therapists throughout the United States
www.massagenet.com
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