Online Resources Part 6

Online Resources Part 6

Online Resources Part 6

The Lifetime Value of a Client

Client Lifetime Value Calculator
Marketing for Success

The Power of Public Opinion

The Simple Life by Gwen Moran
Article about how a small business enhanced their convenience quotient.

The Write Market
Creating Perceived Value by Ken Mathie


Massage Marketing Rebellion
The Future of Massage

Andrea Kay
Create Your Future, about projecting trends in the massage field.

The Practice of Massage in the Millennium by Cherie Sohnen-Moe
Sohnen-Moe Associates, Inc

Articles and monthly reports on their findings in free, opinionated Trend Briefings, covering trends like INFOLUST, TWINSUMERS, and CUSTOMER-MADE.

A home-page blog is analyzed and written by Michael Tchong. Ubercool is a next-generation marketing services company that publishes and produces trendsetting media and entertainment properties, designed to help its target-audience constituencies leverage key market trends.

Getting Your First Clients

Think Avenue
Landing Your First Client

Logo Items

Custom promotional logo merchandise.

Cafe Press
Alternative health imprinted T-shirts and gifts

Inside Out Bodywear
A complete selection of anatomical clothing which creatively depicts human anatomy for medical professionals, doctors, nurses, fitness instructors, massage and yoga teachers, radiologists, physical therapists, bicyclists, dancers, swimmers, and health science instructors.

Full Circle Bodyworks
Creative, yet practical products for massage therapists, bodyworkers, yoga practitioners and anyone with a positive attitude.

Custom t-shirts and other apparel

General Promotional Ideas

Marketing Magic: Tricks to Marketing a Massage Practice. by Cherie Sohnen-Moe
Sohnen-Moe Associates, Inc

An overview of the many possible promotional ideas that can be easy to execute and low cost.

Practice Promotion Tips for Massage Therapists
Massage on the Web

Get Serious About Client Referrals
How to make it easy for clients to build business by passing on your name.

Marketing Plan Outline

Web site for Marketing Plan Pro software. Includes free samples of marketing plans.

Outline for a marketing plan
From the U.S. Small Business Association

Developing a Marketing Plan Outline and Writing the Plan by Bobette Kyle
Web site Marketing Plan

Internet Marketing

Articles by Web Marketing Experts
Wilson Internet Services

Establishing Business Credibility
Small Business Networking and Marketing

Web-Site Design

Web Sites that Really Work: Some wonderful sites are out there and the massage therapists and somatic practitioners who created them share their experiences, by Cherie Sohnen-Moe
Sohnen-Moe Associates, Inc.

Web Site Welcome Mats: Some strategies to enhance your site's appeal, and attract more visitors to it, by Cherie Sohnen-Moe
Sohnen-Moe Associates, Inc.

Web Site Design and Marketing Tips
The Bodyworker

Work Less Play More
Free e-book specifically geared toward massage therapist to learn how to create a Web site that works

Online Listing Services

Holistic Healers Network
Guide to locating massage therapist, schools, spas and more.

Massage Soup
Online source for massage professionals.

Online Referral Service
Associated Bodywork & Massage Professionals (ABMP)

Massage Therapist Locator Service
American Massage Therapy Association (AMTA)

Massage Net
A directory of massage therapists throughout the United States

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